An independent perspective on sport

SPORT HAS DATA.
WE GIVE IT
INTELLIGENCE.

Better Data. Brighter Decisions.

Follow the signal
One connected intelligence.01 / MySportAI
Beneath the surface

Every signal
has a story.

Look closer.

Context changes what we see

A world of signals.
A clearer picture.

PacePositionFormTacticsConditions

Conceptual data categories. An illustration, not a model specification.

Connected by intelligence

Different games.
One deeper
understanding.

Data. Modelling. Useful intelligence.
A connected approach, shaped around each sport.

Inside the technology
MySportAI / Intelligence viewStudio concept
Clarity is the output

Complexity,
made useful.

A clearer signal.
With uncertainty still in view.

Find your sport
Media & partners

INTELLIGENCE
BUILT FOR
THE SCREEN.

A new layer of understanding for the people telling sport’s stories.

Explore Media & Partners
Broadcast & studioDigital publishingSecond screenAPI / data delivery

Concept applications. Integrations are explored with each partner.

Intelligence, at a glanceInterface demonstration
Illustrative outcome A
42%

Three possible outcomes. A close contest.

A42%
B34%
C24%
Synthetic values. No prediction or performance claim.
Our standard

BUILT ON EVIDENCE.
NOT HYPE.

01

Context before conclusions.

A result needs a timeframe, a relevant comparison and an honest account of its limitations.

02

Uncertainty stays visible.

Probabilities describe possibilities. They are never a promise of a particular outcome.

03

Evaluation is a discipline.

Evidence should be independent of the data used to develop an intelligence system.

The next generation of sports intelligence

Better Data.
Brighter Decisions.

Skip experience
Follow the signal